BRITISH AIRWAYS
Design System
and Rebrand
Branding
Multi-Media
Student Work
Solo Project
Back
Applications
Why Rebrand British Airways?
British Airways is a cultural symbol, but its identity feels outdated. This rebrand modernizes the experience so the journey into England begins the moment passengers board.
Colors
#1D2E5C
#BE1E2D
#012169
#BE1E2D
#012169
Why These Colors?
British Airways’ colors still work—I refined them to match the Union Jack for clearer heritage and a more modern, unified identity.
Logos
Why This Logo?
After hundreds of sketches, I created a logo that blends four core concepts. It uses the iconic BA palette, builds a cohesive patternable system the brand currently lacks, and draws inspiration from classic mid-century aviation design.
Generated in MidJourney
Original Design by me I fed to AI to mock up
How I use AI in my workflow!
In this project, I used AI to more fully visualize my mock-ups and show the real potential of my concepts. I designed a varsity jacket mock-up and then used MidJourney to generate an animation of someone modeling it. I uploaded my original designs as references to maintain visual fidelity and keep the color language consistent throughout the mock-ups. I like to try to think of AI as a creative partner, not the enemy.
Logos
Colors
Applications
Why This Logo?
Why These Colors?
I spent weeks developing this logo—filling pages with hundreds of sketches—before landing on a final mark that combines elements from four of my original concepts. My first priority was ensuring the logo could seamlessly incorporate British Airways’ iconic color palette. The second was creating a mark with strong patternability. British Airways currently lacks a cohesive visual identity that extends across every touchpoint of the brand, and I wanted to give them a system that could. A patternable logo offers endless opportunities to weave their branding into even the smallest details. My inspiration came heavily from the golden era of aviation—Pan Am, TWA, and the timeless visual language of vintage airliners.
British Airways has many elements of its brand that feel outdated—but its color palette isn’t one of them. I kept much of the original palette for recognizability, while refining key tones to match the exact reds and blues of the Union Jack. This brings the identity closer to the story we want the brand to tell about the United Kingdom and Great Britain, grounding it in heritage while modernizing its expression.
Back
TOOLS: Illustrator, Photoshop, Figma, After Effects.
DURATION: 7 Weeks
Problem Space: British Airways identity is outdated
TEAM: Myself
Applications
Colors
#1D2E5C
#BE1E2D
#012169
#BE1E2D
#012169
Logos
Why These Colors?
British Airways’ colors still work—I refined them to match the Union Jack for clearer heritage and a more modern, unified identity.
Why This Logo?
After hundreds of sketches, I created a logo that blends four core concepts. It uses the iconic BA palette, builds a cohesive patternable system the brand currently lacks, and draws inspiration from classic mid-century aviation design.
Why Rebrand British Airways?
British Airways is a cultural symbol, but its identity feels outdated. This rebrand modernizes the experience so the journey into England begins the moment passengers board.
Original Design by me I fed to AI to mock up
Generated in MidJourney
How I use AI in my workflow!
In this project, I used AI to more fully visualize my mock-ups and show the real potential of my concepts. I designed a varsity jacket mock-up and then used MidJourney to generate an animation of someone modeling it. I uploaded my original designs as references to maintain visual fidelity and keep the color language consistent throughout the mock-ups. I like to try to think of AI as a creative partner, not the enemy.
Branding
Student Work
Solo Project
Multi-Media
BRITISH AIRWAYS
Design System & Rebrand
Applications
Why Rebrand British Airways?
British Airways is a cultural symbol, but its identity feels outdated. This rebrand modernizes the experience so the journey into England begins the moment passengers board.
#1D2E5C
#BE1E2D
#012169
#BE1E2D
#012169
Colors
Why These Colors?
British Airways’ colors still work—I refined them to match the Union Jack for clearer heritage and a more modern, unified identity.
Logos
Why This Logo?
After hundreds of sketches, I created a logo that blends four core concepts. It uses the iconic BA palette, builds a cohesive patternable system the brand currently lacks, and draws inspiration from classic mid-century aviation design.
100 Hand Sketches
Original Design by me I fed to AI to mock up
Generated in MidJourney
How I use AI in my workflow!
In this project, I used AI to more fully visualize my mock-ups and show the real potential of my concepts. I designed a varsity jacket mock-up and then used MidJourney to generate an animation of someone modeling it. I uploaded my original designs as references to maintain visual fidelity and keep the color language consistent throughout the mock-ups. I like to try to think of AI as a creative partner, not the enemy.
DURATION: 7 Weeks
TOOLS: Illustrator, Photoshop,
Figma, After Effects, MidJourney.
TEAM: Myself
Problem Space: British Airways identity is outdated
BRITISH AIRWAYS
Design System & Rebrand
Branding
Student Work
Solo Project
Multi-Media
Back
Back
Generated in MidJourney
100 Hand Sketches
Original Design by me I fed to AI to mock up
How I use AI in my workflow!
In this project, I used AI to more fully visualize my mock-ups and show the real potential of my concepts. I designed a varsity jacket mock-up and then used MidJourney to generate an animation of someone modeling it. I uploaded my original designs as references to maintain visual fidelity and keep the color language consistent throughout the mock-ups. I like to try to think of AI as a creative partner, not the enemy.
Branding
Student Work
Solo Project
Multi-Media
Why Rebrand British Airways?
British Airways is a cultural symbol, but its identity feels outdated. This rebrand modernizes the experience so the journey into England begins the moment passengers board.
Why These Colors?
British Airways’ colors still work—I refined them to match the Union Jack for clearer heritage and a more modern, unified identity.
Logos
Why This Logo?
After hundreds of sketches, I created a logo that blends four core concepts. It uses the iconic BA palette, builds a cohesive patternable system the brand currently lacks, and draws inspiration from classic mid-century aviation design.
DURATION: 7 Weeks
TOOLS: Illustrator, Photoshop, Figma, After Effects.
TEAM: Myself
Problem Space: British Airways identity is outdated
BRITISH AIRWAYS
Design System & Rebrand
Colors
#1D2E5C
#BE1E2D
#012169
#BE1E2D
#012169
Applications