Planet FItness
Design System
and Rebrand
Branding
Multi-Media
Student Work
Team Project
UX/UI Design
Applications
Logos
Why This Logo?
Why These
Colors?
I wanted the logo to feel familiar yet new, replacing the old gear motif with a more futuristic, planetary look. the lowercase lettering preserves Planet Fitness’s recognizable legacy.
I kept the palette familiar but modernized it—replacing the harsh yellow with a fresh neon green-yellow and brightening the purple for more energy and cohesion. It still feels like Planet Fitness, just renewed.
PurpleHex: #902BCERGB: (164, 39, 141)CMYK: (39, 98, 2, 0)PANTONE: PMS 248 C
YellowHex: #DBFE02RGB: (249, 247, 46)CMYK: (7, 0, 88, 0)PANTONE: PMS 395 C
BlackHex: #000000RGB: (0, 0, 0)CMYK: (60, 40, 40, 100)PANTONE: PMS Black 6 C
Back
Planet FItness
Design System and Rebrand
Branding
Multi-Media
Student Work
Team Project
UX/UI Design
Back
Duration: 7 Weeks
Tools: Illustrator, Photoshop, Figma, After Effects, ChatGPT, Flora, Midjourney.
Team: Myself, and Sydney Kidd
Why Rebrand Planet Fitness?
Planet Fitness is a beloved brand with an outdated identity. Their brief refresh didn’t solve the problem—they needed a full rebrand that keeps key recognizable elements while introducing a bold, contemporary look that reflects true growth and transformation.
Logos
Why This Logo?
I wanted the logo to feel familiar yet new, replacing the old gear motif with a more futuristic, planetary look. the lowercase lettering preserves Planet Fitness’s recognizable legacy.
Why These Colors?
I kept the palette familiar but modernized it—replacing the harsh yellow with a fresh neon green-yellow and brightening the purple for more energy and cohesion. It still feels like Planet Fitness, just renewed.
Colors
PurpleHex: #902BCERGB: (164, 39, 141)CMYK: (39, 98, 2, 0)PANTONE: PMS 248 C
YellowHex: #DBFE02RGB: (249, 247, 46)CMYK: (7, 0, 88, 0)PANTONE: PMS 395 C
BlackHex: #000000RGB: (0, 0, 0)CMYK: (60, 40, 40, 100)PANTONE: PMS Black 6 C
Applications
Planet FItness
Design System and Rebrand
Branding
Multi-Media
Student Work
Team Project
UX/UI Design
Duration: 7 Weeks
Tools: Illustrator, Photoshop, Figma, After Effects, ChatGPT, Flora, Midjourney.
Team: Myself, and Sydney Kidd
Why Rebrand Planet Fitness?
Planet Fitness is a beloved brand with an outdated identity. Their brief refresh didn’t solve the problem—they needed a full rebrand that keeps key recognizable elements while introducing a bold, contemporary look that reflects true growth and transformation.
Logos
Why This Logo?
Why These Colors?
I wanted the logo to feel familiar yet new, replacing the old gear motif with a more futuristic, planetary look. the lowercase lettering preserves Planet Fitness’s recognizable legacy.
I kept the palette familiar but modernized it—replacing the harsh yellow with a fresh neon green-yellow and brightening the purple for more energy and cohesion. It still feels like Planet Fitness, just renewed.
Colors
PurpleHex: #902BCERGB: (164, 39, 141)CMYK: (39, 98, 2, 0)PANTONE: PMS 248 C
YellowHex: #DBFE02RGB: (249, 247, 46)CMYK: (7, 0, 88, 0)PANTONE: PMS 395 C
BlackHex: #000000RGB: (0, 0, 0)CMYK: (60, 40, 40, 100)PANTONE: PMS Black 6 C
Back
Applications
Back
Planet FItness
Design System and Rebrand
Branding
Multi-Media
Student Work
Team Project
UX/UI Design
Why Rebrand Planet Fitness?
Planet Fitness is a beloved brand with an outdated identity. Their brief refresh didn’t solve the problem—they needed a full rebrand that keeps key recognizable elements while introducing a bold, contemporary look that reflects true growth and transformation.
Logos
Why This Logo?
Why These Colors?
I wanted the logo to feel familiar yet new, replacing the old gear motif with a more futuristic, planetary look. the lowercase lettering preserves Planet Fitness’s recognizable legacy.
I kept the palette familiar but modernized it—replacing the harsh yellow with a fresh neon green-yellow and brightening the purple for more energy and cohesion. It still feels like Planet Fitness, just renewed.
Colors
PurpleHex: #902BCERGB: (164, 39, 141)CMYK: (39, 98, 2, 0)PANTONE: PMS 248 C
YellowHex: #DBFE02RGB: (249, 247, 46)CMYK: (7, 0, 88, 0)PANTONE: PMS 395 C
BlackHex: #000000RGB: (0, 0, 0)CMYK: (60, 40, 40, 100)PANTONE: PMS Black 6 C
Duration: 7 Weeks
Tools: Illustrator, Photoshop, Figma, After Effects, ChatGPT, Flora, Midjourney.
Team: Myself, and Sydney Kidd
Back
Back
Applications